Business Planning During Dollar Collapse

➡ Marjorie is changing her business focus due to the global economic situation. She plans to invest in a farm, despite her son’s concerns about the financial viability of farming. Marjorie believes that producing high-quality, useful products, particularly focusing on the difficult-to-produce nutrient, fat, will lead to a successful business. She also sees a market for high-quality food as the commercial food supply is often toxic.

Hey, this is Marjorie. Just wanted to talk to you for a minute about business planning during this time where we have basically the global fiat currencies around the world everywhere are completely collapsing and are dying. And so a lot of people aren’t employed and starting to maybe think maybe I want to start my own business or maybe you’re like me I’m in transition with my business I’m shutting down the grow network moving over to off-grid with Marjorie Wildcraft you know lots of details and my son came to visit me for Christmas nothing to make a mama happy and he is really turning out to be quite an amazing young entrepreneur and so we were discussing some of these different options and he’s like yeah mom what are you gonna you know what are you doing and I said well I see that the price of silver is finally moving up enough and here fairly soon I’m going to have the resources to be able to buy the farm that I want to do and there’ll be another shift you know it’ll be another business that I create and he says well you know farming like there’s no money in farming he says have you got the spreadsheet on that and so whenever since he’s been young and he’s always been interested in business we taught him Excel right and any business before you do anything with a business you put it in an Excel spreadsheet and you model it up you know here’s what I think are gonna be the revenue I’ll generate here’s what I think the expenses are gonna be here’s what I’m gonna have to put in for my capital in order you know the equipment and stuff right and model it all up and see how sensitive things are to different right you know just basic business modeling before you ever do anything you want to do that just to make sense to see if it makes sense and I said no I know I don’t have any spreadsheets and he’s like mom you know like this is secretly a giant because you really have to model your business all the time like that’s basic 101 right I’m like nope I said it doesn’t make any sense at all at this point in time to do business modeling and he’s just freaking out I know it doesn’t look all everything we know now is all the prices are completely manipulated and fake and you know things are completely distorted things that really have true intrinsic value are super inexpensive whereas things that are useless or cost a lot of money and you know people really don’t have fundamental common sense anymore common it in common and he says well you know surely you’re going on something I said absolutely I do have a business model I said what I’m fundamentally going to work on producing is things that are high quality that are extremely useful and I believe by investing in that that I ultimately will have a very successful business it’s a totally based on values and I said I’ll tell you what in agriculture the most difficult macronutrient to produce is fat it’s yeah I’ve talked to you about this before you know in it’s true in your backyard it’s huge and larger operations but fats are the most difficult after that is protein and then carbohydrates and then fiber so fats are the most valuable food source the other thing is is the commercial food supply is completely toxic and people are starting to realize that and high-quality food there’s always going to be a market for that so that’s you know that’s a given right people do need food we all haven’t learned how to be breathitarians yet and he’s like huh and I said yeah he says well you know you’re gonna be buying land you’re gonna and which which ones I said well I’m gonna get I’m gonna I’m gonna create a grass-fed dairy operation grass-fed because I don’t want to have to depend on grain imports from my business which I don’t think is going to be viable in the future and then also plant a lot of avocado trees and probably nut trees and you know then you can work with the animals and the and the trees synergistically and for the whole nutrient cycling and he’s like well you know a pound of butter now what is that you know ten dollars and I’m like you gotta stop thinking in terms of dollars dollars are a complete waste of time don’t model anything in dollars he says in that farm what’s it gonna cost you so I don’t care what it cost me when the price of silver goes up enough that I and the buyers reach and I and we can reach an agreement I’m going to buy it yeah there’s no no modeling that you can do here you have to go on what’s fundamentally important so you know what can you produce that is absolutely essential and useful and needed and just trust that I don’t think you even have to trust that going forward into this transition as we get into this hyperinflation and collapse and all the different scenarios the government’s going to give you all of us all different kind of options for new money which we’re probably not going to take because it’s all going to be some kind of manipulated proof stuff you know as we go through this very very difficult process fundamentally things that have value will be viable businesses now you can’t model it right now because we don’t know what currency we’re going to be trading in at that point in time we don’t know if it’ll be gold or or crypto or what right so invest as best you can in something that produces that’s useful and high quality and go with that you know so land with water that has good soil you know you can’t go wrong livestock that produce milk you know that’s gonna make sense planting trees that produce you know a fat that’s gonna be really really good then and so if you’re thinking about this you know basic stuff like you know simple stuff a locksmith right if you you know the skills and and supplies that you need to be a good locksmith plumbing electrician you know a lot of the skills type stuff and then of course agriculture yeah and I was who pointed out to him that during the Great Depression as we are good more than a decade agriculture was the best business to be in you know as as humble and as kind of boring and and low return as it is in other speculative crazy times it’s actually a viable solid business to be in so as you’re looking forward into what’s gonna happen next I really recommend you look for that also I’d like to recommend there’s a small book it’s got a blue cover and I think it’s just called hyperinflation short book short number of pages on it’s on Amazon Barnes and Nobles all that whoops and I will have to get right back to them yeah so check that out it’s really really good for how businesses survive hyperinflation and it’s this has been done over and over again with in lots of Latin American countries so there’s a lot of people who do have very clear distinctions about how to navigate this and and some advice for it so anyway forget the Excel spreadsheet build something that’s quality and meaningful and useful and don’t worry about dollars okay there you go
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