CEO of Crowds on Demand: The Fake World of Social Media Protests Movements w/ Adam Swart

➡ The text discusses the interplay of power and money in politics, the importance of avoiding scams in gold IRAs, and the role of paid crowds in political rallies. It also highlights the challenges faced by the author in the media industry due to subscriber count requirements and the importance of authenticity and merit. The author also mentions her work in exposing human trafficking and her peptide guide for weight loss.
➡ Adam Swart, the founder of Crowds on Demand, a company that organizes protests, spoke about his business. His company, which has been operating for 13 years, is the largest of its kind in the country and specializes in drawing attention to various causes, candidates, and companies. They ensure to only engage in peaceful, lawful demonstrations and hire people who are passionate about the cause they are protesting for. Swart emphasizes the importance of ethical conduct in his industry and aims to dispel misconceptions about his company’s activities.
➡ The speaker discusses the strategy of paying people to participate in protests or campaigns to influence public opinion. They emphasize the importance of hiring articulate individuals who can effectively represent the cause. The pay varies depending on the location and potential controversy of the event. The speaker also compares this practice to advertising, highlighting the need for the public to be aware and discerning of the messages they are being marketed.
➡ Protests are often misunderstood as a measure of public opinion, but they’re more accurately seen as a form of advertising. Politicians, like Kamala Harris and Bernie Sanders, have been known to use events like concerts to make it seem like they have more support than they actually do. However, money and tactics can only go so far in gaining support; the candidate or cause itself must be good. Social media can be a powerful tool in shaping public opinion, as it knows users’ interests and anxieties and can tailor messages accordingly.
➡ The speaker criticizes social media platforms like Facebook (now Meta) for manipulating users and promoting radical views to keep people engaged. They mention a successful campaign they led to protest Facebook’s practices, which resulted in the company changing its name and reducing political advertising. However, they also express frustration about the suppression of truth and the promotion of controversial figures for engagement. They discuss the issue of fake followers and the pressure to ‘manufacture celebrity’ to gain visibility, which they reject in favor of authenticity.
➡ The text discusses the importance of authenticity in media and advertising. It criticizes the trend of creating fake environments and misleading audiences for the sake of popularity or profit. The conversation also touches on the ethical boundaries in marketing and advertising, emphasizing the need for honesty and transparency. It concludes with a call for audiences to be more aware of manipulation tactics used in advertising.
➡ The text discusses the influence of marketing and propaganda on society, drawing parallels between historical events and current trends. It criticizes the negative impact of social media, arguing that it promotes inauthenticity and distracts from real-life relationships and community. The text also emphasizes the importance of focusing on personal growth and authenticity, rather than seeking approval from strangers online. It concludes by suggesting that society needs to reject these harmful trends and prioritize real, meaningful connections.
➡ This conversation discusses the importance of authenticity and the negative impact of social media on mental health. It suggests that people should focus on their personal lives and question what they support, rather than getting caught up in social media. The speakers also discuss the increased anxiety in today’s society compared to the past, due to the overwhelming number of choices and lack of direction. They conclude by suggesting a social media detox for those who spend more than 30 minutes a day on these platforms.
➡ I’m not very active online, but I do reply to messages sometimes. Thanks for having me on the program, Sarah. Have a great day.

Foreign. That there is money buys politics, right? And there’s what I call a power money equilibrium where the more power you have, you use power to get money, the more money you have, you use money to get power and it kind of intersects in an equilibrium that’s not entirely a bad thing in a capitalist society. There’s a lot of misinformation out there, Sarah, that we engage in riots, lawbreaking kind of activity. We don’t. We only do peaceful, lawful demons. Just a quick break from the program. I need to share with you an urgent manner about scam gold IRAs and the important need to make sure that you’re working with the trusted company in the precious metals space.

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We can help you and there’s no shame. Go to sarahwestall.com Miles Franklin, fill out that form and we will help you get your life savings back. Welcome to business Game changers. I’m Sarah Westall. I, I have Adam Swart coming to the program. He is the CEO and founder, founder of Crowds on Demand. And this is an investigative journalistic piece really. And how I would normally go about just talking to somebody. In fact, if I was doing more an investigation, not on camera, I would be doing even more questions without actually going hard after them on some things.

This one I had to address some things and push back. But if I was doing it investigative piece, I would just sit and ask questions and learn and, and, and so this is you learning about how this industry works. And I got a pat him on the back of just being honest and forthright and willing to talk about his industry. I think that’s really awesome because this is what people need to understand is so much of what you see out there really is fake. And I talk about that at the, the crowds at political rallies. A lot of them are paid.

I mean people can get 200 bucks for just showing up for four hours. And a lot of these, these protests aren’t what you think they are. Now, he claims that they only hire people who really believe in the cause, but I push back a little bit about that. I mean, how many people are going to turn down 200 bucks to show up for a protest if you’re, you know, working at McDonald’s or if you don’t have very much money, people do that. I mean, it’s, it’s probably a better day’s work than driving Uber, right? I mean, you’re going to make more money than doing Uber for the day.

So those are real. And I also point, push and explain, you know, how I’m treated. People don’t understand that to be authentic in this industry is pretty rare. I mean, the way I’m treated behind the scenes. As far as you know, I have 250,000 subscribers across my different platforms. I’m also, you got to hear this. You can see I was just ranked number eight in business news on Apple podcast in the United States. And actually I, I, last week I was six. And around the world I rank in 20. Well, just recently, this week I’m ranking in 22 countries.

I’ve maxed out at different countries at different times. There’s about four dozen countries I have ranked in, but I’m one of the top, believe it or not, I’m one of the top business news podcasts in the world because there isn’t a lot of overlapping of people who are ranked in that many countries. And it’s pretty cool because I’m doing this organically and that’s what I’m trying to tell them. But I got to tell you, there’s a lot of people that look at my subscriber count of 250,000 and they won’t come on unless you have 500,000. And so when I’m talking about people needing to manufacture celebrity, that how I’ve been told that in a behind the scenes, that’s real people have this need to feel like they have to fake what’s happening to them online, otherwise they’re not going to be taken seriously.

They’re not going to be treated with respect. And I’m not treated with respect in some circles because I’m not, I’m getting more respect because I’m organically doing well. But in general, I just recently I’ve done so much in the human trafficking world as far as bringing that to the forefront of the American people with the, the stuff that I published with Jimmy Boots and Rothstein and, and his relationship with Roy Cohen. And it was, especially at the time, it was Paradigm shifting. Today, the notion of blackmail isn’t as much of a paradigm shift, but back then it was.

And the way I was treated, the human traffickers calling me and all these things, and then just recently, you know, and then I’ve been canceled on all these mainstream platforms, a lot of it for exposing, or all of it for exposing inconvenient truths. And the way I’ve been treated by these, you know, people who are supposedly trying to help with human trafficking. I recently wasn’t. Wasn’t invited to a big event because I didn’t have 500,000 followers or more. And these were people who knew what I did of getting the word out. And they were kind of sheepish when I said, hey, I don’t have 500,000 subscribers because I’ve been canceled off YouTube, but I’ve been canceled off YouTube because of exactly helping you promote the ideas that you’re sharing now.

And they felt sheepish coming back to me. I’m not going to tell you who the people are, but they’re like, I’m sorry, this is the way it is. You’re going to have to pay thousands of dollars to participate in our event. Otherwise, it’s free. If you have over 500,000 subscribers, I could buy 500 subscribers today and look like I’m. I got those. And I would have saved thousands of dollars and I would have been invited, and I would get all these extra people coming onto my show. So that’s what I’m talking about. That’s the reality of what I deal with.

But merit matters. And if anything, I can teach my kids, and we should be teaching the youth and the next generations of how important authenticity is, how important merit is, how important it is to be real, not to fake everything. And if all. If everything we have is fake, we are going to. Our souls are going to erode. And I think that’s what we’re seeing today. And I talk about that in this podcast today. And I hope this resonates, resonates with you, and I hope it’s something that you believe, too, and that we can help share across the community, because that’s what matters, I think.

Can we. Anyways, I want to tell you that I posted my second part with Michael Yawn. I just did an interview with them last week, and the second part is up on Substack. So if you want to see the full interview, you can see that there. Sarah westall.substack.com I also have my Peptide guide. People are always asking, how do I administer retatrutide? What are the dosage I take, what you know, what are the studies, what are the, are there any side effects and what should I take with it and what are cycling and all these things.

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Okay. Sarah Westall substack.com okay, let’s get into this. Really. I, I, you know what, I’m going to pat this guy in the back, Adam Swart, for coming in and, and for going on a bunch of different media platforms talking about his company. I think that’s really admirable about him because it gives us an indication of or gives us insight into how this business world works. Okay. My interview with Adam Swart, the founder of Crowds on Demand. Hi Adam, welcome to the program. Sarah. It is an absolute pleasure to be with you today. Well, when I saw your information come my way, I was like, okay, I really need to talk to this person because I did a 10 part series on mind control and 5th generation warfare.

Which part of it was what you did and got paid to do? And people don’t realize how coordinated these efforts are. What for the audience, tell us what you did, what your business was. Absolutely. So my business is called Crowds on Demand. We are the largest protesting company in the country. We are an all purpose publicity firm, marketing firm, lobbying advocacy firm. We specialize in getting attention for causes, candidates and companies and anything in between. And we’ve been doing it for 13 years. So you still do it. Yes, correct, correct. So we are, we are very much still in business.

But the reason that I’m talking to you today and the reason I’m going out there out on the media more is to talk about the importance of kind of building an ethical compass in this industry and making sure that we are selective about the causes, the candidates, the companies that we take on and the methods that we use and calling out bad actors who I think are putting our country at risk, you know, in this industry. Because in the United States of America, we, we all kind of recognize the broader problem, which is that there is money buys politics.

Right. And there’s what I call a power money equilibrium where the more power you have, you use power to get money, the more money you have, you use money to get power. And it, it kind of intersects in an equilibrium and out. That’s not entirely a bad thing in a capitalist society, but in some areas it has gone a muck and it is being misused and people are doing straight up illegal things. And I want to condemn those things and disassociate my company with a lot of what the misinformation about what we do. So there’s a lot of misinformation out there, Sarah, that we engage in riots, law breaking kind of activity.

We don’t. We only do peaceful, lawful demonstrations. That’s what you only do. I mean, I would assume there are other companies that could be hired to do whatever you want. Absolutely. And those are people who probably don’t actively market their services. So the. There are those, they may be companies, they may be sole operators. I’m guessing that they’re getting paid cash or bitcoin or something under the table if they’re engaged in illegal activity. Right, Sarah, because you’re not going to have a company that, with a CEO, with a media presence like myself, with a website, with a.

Who’s out there, who’s engaged in illegal activity. It wouldn’t behoove them to do that. Right. So the reality is that whoever is doing that, and there are people who are doing it are likely people who don’t want you to even know their name and are likely getting paid under the table, you know, from shady interests. And there are a lot of people who think that of us. And that part of why I go out there in the media now is to make sure that people know that that is not us. Right. We are the Best Crowds on Demand is the best known protest company.

But we do not engage in anything like that. Okay, well, what, who hires you to put a crowd on demand? I mean, like, are the people that show up, do they believe in the cause or are you paying them? Or how are you getting like, let’s say somebody wants to protest, I don’t know, ICE agents or whatever, do you hire you, you put out ads, and then everybody who is interested and with that cause come. I mean, what do you do? So, sure, let me, let me address a couple of those things. Number one, everyone that we use is passionate about the cause, right? So the amount of money that we pay, which is, you know, normally a couple hundred bucks, 100 bucks, 200 bucks, 300 bucks, depending on how long it is, do you pay the protesters, compensate them? But it’s, it’s enough to.

Essentially what we’re doing is compensating them for their time. We’re not compensating them for their views. So, like, I guess my, my question to your listeners, your viewers, to think about it in your head, is that if you are a conservative, right? Would you go to a BLM rally if someone paid you a couple hundred bucks? I’m thinking most of you would say, no, I wouldn’t go there, right? But if I couldn’t feed my family or if I was unemployed, I might go to a cause that I, if I’m not politically engaged and I don’t understand the issues, I’d probably, you know, I mean, I’m trying to think about it.

Hold on a second. I’m trying to think of it from a standpoint of a low informed person. They would go to whatever they need to go to because you’re paying them for. It’s a job. And so they’re like, I don’t care, I’m gonna go. All right, well, I guess we vet people based to make sure that they agree with the, the, the cause being espoused. Now, could people, you know, mislead us and, and say, I mean, I have no way of looking into your soul and seeing if something is your sincere conviction. But we ask people, and we trust that people, when they share, here’s our views.

And by the way, Sarah, the other thing that you might find really interesting is the fact that we have now, in addition, like, we will proactively reach out to people, but we also have networks of people. Like, let’s just say we’re in, you know, Albuquerque, New Mexico, and we want a kind of pro police activist. Well, we may have Those people already. Right. Or Minneapolis and an environmentalist activist like we may have those people already in our network to some degree and to the extent that they’re not, yes, we will reach out as, as needed. But our goal is to have, when possible, we try to, you know, have people send us their social media posts and things like that to kind of show hey, no, these are really my views.

I’m just kind of, I just want to get compensated. I don’t 100% disagree with what. It’s interesting. So I started this business 13 years ago, Sarah. So when I started the business we were more in a recessionary environment where, where there was actually a high unemployment rate. So the phenomenon that you described was very much more present where people were really just looking for work a lot of the time and they were open to kind of doing whatever for work. Right now that is not the case. We have a pretty low unemployment rate. So we’re even if I wanted to hire people who kind of didn’t who were in that situation that you described.

That’s just there aren’t a lot of people in that situation and the type of people who are in many cases aren’t the type of people that we’d want to hire. Right. A lot of the type of people that we want to hire people who, a lot of them work hourly wage work. They’re working class people who are. Have sincere convictions but can’t turn out to protest because essentially if they were to go rally or they were to protest, it would essentially mean they wouldn’t get paid for that day or. And they have child care responses. That makes sense.

They can’t take off work to get paid to do what you’re doing. So how much would you pay somebody to go to a BLM riot or pro. Well, we wouldn’t pay anything to go to a riot because we don’t do riots. So it’s kind of. How about a protest? You never know when they’re going to turn into a. Right. But what, what, what do you, how much do you pay someone to go to a protest? Well, yeah, so. And, and actually to address that, one of the benefits of being in this business 13 years is yes, you, you never know.

But I have a pretty good sense of the kinds of things that are going to get tense. And that’s not to say we won’t ever do something that is on a contentious issue. Almost everything is contentious right now or could be. Yeah, you’re right. And we try to, but we try to kind of create safeguards for that because we don’t want to put. Our goal is not to add to the noise. Like I like to say, Sarah, that we’re in the business of persuasion, not noise creation. So we actually reject a lot of deals sometimes that are, that feel like we’re just adding to the noise where we’re not convincing people, where we’re just kind of part of an echo chamber.

Like I want to convince people. So if I’m doing a campaign to say, hey, let’s just say we were working in Minneapolis to say Minneapolis has gotten way too dangerous and we need a well funded police department and tough on crime policy, let’s just say I was working on that. My goal wouldn’t be to, to just pray work to the conservative echo chamber. It’s Minneapolis. Like there’s not that many conservatives in Minneapolis. I have to persuade liberals, right? So I have to create a persuasive campaign that says, hey, we know you care about justice, but here’s how what we’re saying is actually pushing justice.

Do you see what I’m saying? So how much would you pay one of those somebody to come and do that to. It’s ever, it’s anywhere from a hundred bucks to a few hundred bucks. It really depends. For, let’s say if I went for the, for five hours to go to a protest, how much would you pay me? Well, again, it would depend on that. Like, like I said, it’s probably definitely no less than 100 bucks. And it could be in a few, like a few hundred bucks. It, the, the, the range in some cases more. If you’re so could be 20 to 40 to 50 bucks an hour.

Oh absolutely. Oh absolutely. So it’s pretty good money to go and do a protest. I would say it’s pretty good money. And the reason why we pay people well is because we actually don’t want sort of derelicts, people who are uninformed. We want articulate brand ambassadors. So the way that I look at it is when we do a protest, when we do a publicity event, for example, for a company, these are brand ambassadors for the cause. So I’m sure you’ve seen those, these clips, viral clips on the news where you have protesters on either side who just seem totally uninformed about the topic, whether it’s a Trump rally and they’re getting someone who seems dumb or, or a BLM rally and they seem like they don’t know what they’re doing.

I don’t want to provide those kind of people. I want to provide people who are articulate smart, and don’t. And they don’t have to be experts, but they know what they don’t know as well, which is actually a sign of intelligence. So to me, we are willing to pay for that. The reason why I say there’s a range, Sarah, is because it depends. If, for example, you wanted a conservative rally in Williamsburg, Brooklyn, which is like the most liberal part of the country. Right. You’d probably have to pay people more and for two reasons. Number one, there aren’t a lot of conservatives there, although there are more than you think.

But number two, it’s likely that there would be some degree of contentiousness on site. Right. If you were to have a Trump, like a conservative rally in Williamsburg, Brooklyn, it’s likely you’d have the kind of lefties show up to counter protest. So it would be a more tense environment. So we would want to compensate people for dealing with that. Right. And conversely, if we were to, let’s just say, do a pro choice rally and central Mississippi, Right. We would probably pay people on a high end of the range because it would be likely that that would create controversy and you’d have people out there, you know, might be agitated.

So. Well, I mean, you could get somebody who is pretty read up, especially with chat GPT and just be like, I want to make couple hundred bucks today I’m unemployed. I’m going to read up on it and I got to figure out what it is they expect me to believe and okay, here I go. Well, I don’t know. Well, I mean, so, so you’re saying, yeah, so like, like if I am Starbucks and I’m hiring a barista and I ask, are they, are you passionate about coffee? Do you know how to make coffee? Are you good at it? Do you like interacting with customers? Maybe they, maybe they say yes to all of those questions and their actual answer is no.

I wanted a job. So yeah, but, but they’re still hired and they still make coffee. So if you’re saying, hey, could there be people who slip through the cracks who aren’t actually as passionate about an issue as they claim to be. Sure. But like, there’s no company in the world that wouldn’t have that problem. And actually, I’ll put it to you this way, Sarah. Think about political commentators like Joe Rogan or Tucker or, you know, Rachel Maddow or whatever, right? These are people you’re talking about. You’re saying people would sell out for a couple hundred bucks.

The people I mentioned are making tens of millions of dollars, right? Oh, they’re selling out for a lot. Yeah. Okay. Well yeah, I mean that’s what the problem is with the media is they, it’s like, okay, you can have a, be a head anchor at such and such news network, but these are the beliefs that you have to expose. Right. And if you aren’t willing to do it, you don’t get your $5 million contract. And there’s a lot of people that’ll line up to do it. And so that’s why it’s important to make people aware of what it is that, you know, what it is that people get paid to do.

Now I want to ask beyond paying people to show up for protests, I mean this is a common theme in third world countries where all they have to do because people don’t have very much money, it’s very common for politicians to buy people T shirts and feed them lunch and then they come and they, they. Astroturfing is what it is. It makes it look like you have a lot of support when in reality you don’t. In a lot of ways this is our country’s version of that. What you do. Well, yeah, and you’re absolutely right. I hardly invented the practice of compensating people to show up places though a lot of people give me credit falsely for that.

The difference between what we do and what you very eloquently described as what happens in third world countries is that we really try to vet people and what we try to see and what we try to do is it’s no different than advertising. And I think maybe your view is that advertising is also kind of an example of misleading the public. So I think that. Or is that your view? Well, it can be. I mean if you’re, if, if your advertisement is true, like peptides, the peptides that I’m advertising, I really did lose 25 pounds and it’s really making a big difference.

So, and I really work to. When I share something, I don’t want to share something that’s not true. But that’s the difference of a market. It should be illegal to give false marketing, right? Isn’t it? But for example, like, but there’s difference between false and contextual, right? So if I have a ad for a hard seltzer and I show like bikini clad women drinking the hard seltzer, the implication is that I’m, that the hard seltzer is like a bikini party. But Most guy, the 300 pound guy in his mom’s basement drink the hard seltzer. There’s no bikini girls there Right.

And they, tobacco companies are notorious for putting very fit young people in tobacco ads when the reality is the people who are really fit and young, they’re not going to be fit and young looking for very long smoking tobacco. That’s absolutely accurate, Sarah. So I mean, so I think that, I guess my, my, my goal in saying that is to sort of broaden it to say look, and it really goes to the theme that you have very eloquently outlined in the start of the show, which is to your listeners and you probably have very savvy listeners that they know already, but you are being marketed to at all times.

So when, and increasingly with social media, you open up your phone, your phone knows where you are, they send you ads based on where you are, based on what you do, what you’ve searched for, right? You TV there has ads, right? Computer has ads, right? And media is, is, has ads. And the owners of the media companies want you to see certain things, right? So to the, I think my encouragement is to see all of it through the context of you’re being marketed to. But to be savvy about, hey, if these protests, if I see an ad and you very eloquently said about the peptides, right, and you’re advertising a peptide, right, that has assisted you in living a healthy lifestyle, well then if I see you advertise it, then I see, okay, well let me look into this, okay? I do my research, I see the facts.

Actually what Sarah is saying is, right, I’m going to buy it, right? Conversely, maybe I look at this hard seltzer that is advertising and I’m like, actually no, it’s not going to get me the bikini girls that I want, so I’m not going to buy the hard seltzer. So I think that when it comes to protests, I think it’s a similar thing that I think a lot of people misinterpret the purpose of a protest. I think a lot of people see a protest in the context of a plebiscite. If you have 300 people showing up in favor of one side of the issue and 50 people on the other side of the issue, does that mean that six to one the people favor the issue? And the answer is of course it doesn’t, but a lot of kind of ill informed people believe it does.

And then that contributes to the idea that numbers is power when as. Whereas I believe that protest is actually a form of advertising. Essentially it’s a way of making sure that the people who you want to hear your message hear Your message and more broadly that it’ll probably be amplified on social media or traditional media. So I think there’s a misinterpretation and it’s important to see all of that in the landscape of this current sort of media marketing environment. I have a couple things that the. Kamala Harris was famous for being caught at being at a concert, co opting the concert, making it look like.

And AOC did the same thing with Bernie Sanders. They show up at a concert and then Tim Walls, I think, did it too. They make it look like that concert was their rally when it really was some other concert. And then they have the. Yeah, it’s smart. Well, I think it’s fake. False advertise. In a lot of ways it’s fake. But you think it’s smart. No, it’s okay. I journalistic piece. This is interesting. Keep going. It’s a smart tactic. I mean, to the extent of, of saying okay and. And Bernie did it. You’re referring to Coachella, for example, where Bernie Sanders spoke.

I think that was this year. Well, they come walking out like it’s their thing and people are like. And then they pan out in a small group. They probably plant that. They probably plant their supporters and make it look like the whole crowd is cheering. Well, and in fairness, in, in many cases, those concerts are like somewhat sympathetic audiences to those people, but maybe they wouldn’t otherwise turn out to go to a Harris rally. I mean, in fairness, you’re. You’re describing an unsuccessful presidential candidate. So I, I say it’s the smart tactic, but obviously, but obviously Kamala is, is a example of where money does not actually buy success.

I mean, and she was trying to manufacture support is really. It only gets you so far. So, so let me give you two examples of that. And comma was another, a third example, actually, if we want to work through that book. Is that the Tea Party? Right. So obviously the Tea Party movement was a manufactured movement. It was created, you know, by the Koch brothers and other conservative billionaires. Right. Now it. What did it do? It was very smart. It tapped into a lot of anxieties that people had, a lot of concerns people had about. It turned into a true movement after a while.

Yes, yes, exactly. So you’re, you’re. So what the money did, what the astroturfing, if you want to call it that, did, is it gave birth to the movement. If the Koch brothers hadn’t given it a dollar, you would never have heard of the Tea Party, I’ll tell you that. Right. So what the Kochs and the other conservative donors who donated to the Tea Party did is they gave the attention. They had the paid people or whatever to espouse it. You know, they got all the coverage in conservative media. Right. There’d be like 30 people in the tri color hats showing up, and it would be front page on, you know, conservative media.

But then it tapped into a broader movement. So it. What it did was. Which was, as I was saying earlier, was a catalyst. So that’s what we do. If it’s a successful movement, we start it with, you know, compensating people and everything, and then it catalyzes. Right. Conversely, you know, Kamala is one example. But Jeb Bush, for example, raised, I think 200, $300 million in 2016, and his advertising was able to get the word out about Jeb Bush. Everybody knew who Jeb Bush was. Yeah, but he. Everybody knows who he is because he’s the son one, because of his brother and his father.

But in addition, he did a ton of advertising, got his name out there. Right. But ultimately, why did he not win? People didn’t. He did not win because he did not have a good product. So my point is that this sort of tactics, the money that. The sort of, if you want to call it astroturfing, I don’t like that term, the kind of compensated support tactics, it help get a movement or a company or candidate visibility. It’s like buying a Super bowl ad. Sarah. You know, the minimum cost to buy a Super bowl ad, I think, is about five to ten million bucks.

Right. So there are companies that will, you know, fairly new companies that will spend 10 million on a Super bowl and will make hundreds of millions in sales from that because it’s. It goes viral because people really want that product and they just didn’t know about it. And then there are other companies that spend $10 million and it’s a total flop because it wasn’t a good product. So I guess my point is that there’s a lot of sense that we can put lipstick on a pig and then get the pig elected president, when in reality, you could put lipstick on a pig.

It’s a pig. What we can do is we can do. We do a much better job when we have a good product and a good cause and a good candidate, that is actually the more likely success. Okay? But if the candidates are even remotely close. The problem with Kamala was, and there’s been some serious issues on that side of the camp where people are, especially with COVID that people saw through it and they felt that they were being, they were supporting Covid, they were supporting lockdowns, they’re supporting things that the majority of the people didn’t like.

But if you have two candidates that are even remotely close to each other, you know, I’ve had Robert Epstein, Harvard scientist, on talking about how with social media, by doing exactly what you’re doing, but you do it with social media. And I want to talk about the social media that you can flip votes and you can, you can essentially manipulate elections just by controlling people’s thoughts and minds without people realizing that they’re being controlled. How much does your stuff go into social media? Just a short break from the program to share with you an amazing peptide to help you lose weight.

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You can ask her any question you want and get all your answers to this. How to take an injectable and there shouldn’t be any fear in doing that. It is easy and straightforward. Go to sarah wessel.com under shop or use the link below and remember to use coupon code Sarah. Well, I have to say I’m a major detractor of social media for exactly the reason you mentioned. I think social media is far more insidious because when you see protests, right people can assess hey, are they saying something smart? Are they saying something dumb? Right? Versus I think with social Media you have, this is a platform.

These are platforms that know everything about you. They know your worst anxieties, they know you at your best. They know you at your worst. They know what you want to look like. They know who you admire, who you follow. They know you in many cases as well as your friends or better, because they see your search history is in all of that. So they can fine tune a message, whether it’s a political message or otherwise, to know, to target you. That’s why these companies make so much money, because advertisers can use the fact that they know everything about you to target you in a way that TV ads never could.

Right. So it’s kind of an evil business model, I actually think, which is why tangentially I will say I created the Delete Facebook campaign, which was a extremely successful, not successful enough, but campaign that actually led to Facebook changing its name. They call themselves Meta now. Do you know that they. Was it, were you the catalyst behind that? So we created that Delete Facebook campaign where out there, we got people out there protesting Facebook, really demonstrating against Zuckerberg, Facebook for manipulating people. Exactly in the way that we were describing it. And what was beautiful about it was we had liberals, we had conservatives, and everyone knew that Facebook was manipulating them.

Because Facebook doesn’t care if you’re a liberal. They’ll take a liberal and they’ll make them a Marxist. They’ll take a conservative and they’ll turn them far right. And that’s exactly what they did. And that’s how they made so much money doing it. Because the more radical you are, the more time you spend on social media, the more they have you in their clutches. It’s evil. But. Well, that’s what all the platforms are doing, is pump up for those of us who are like trying not to, trying to make sense of things for people. We aren’t getting the, the views.

We are on video and podcasts and stuff, but not on those social media platforms because we don’t create that controversy and that, that intense, what do you call it, where they’re addicted to it. We don’t create the addictive algorithms they want you to. Not to doom. Scroll. Right. And they say they don’t, but they do. But, but I will point to two successes. They changed their name because the name Facebook became so synonymous with hate and division. And number two, they actually de. Emphasize political advertising. So while I don’t in any way endorse or condone what Facebook, Instagram, all that, that whole organization is doing, they have made it much harder to advertise do political ads in their favor.

They still. But they suppress people like me when they do without. Yeah we were getting truth out about all sorts of stuff and they suppress truth journalists done that and I condemn and I think that and I condemn it. But I’m just saying I completely agree with you in regards to these social media companies and in fairness they’re. They all have the same model. Right. Which is keep you on there as long as the as you can as they can get you on there and have you essentially live your life through their platform. So that’s right, that’s what they’re doing.

Well I’m also seeing upwards of 70% of some of these mainstream personalities. They’re like especially on X their subscribers aren’t real or they’re always put up there on top so that their subscribers are just get pumped up. I see that on some video platforms and then I go and somebody might have like 500,000 new like say a million followers but they get a lot less views than I get. Yeah, that doesn’t jive. Something’s wrong there. Right. So I know in fairness probably half of anyone’s followers on social media, if not more are bots, to tell you the truth.

That’s anybody. Right. Because and that’s whether you like it or not, you’re not organizing it. It’s just that that there’s so many bots on there that there’s someone else can buy bots for you or put bots there to hurt your account. That’s the other thing. So there, there’s, there’s so a lot of what you see is are bots on there or like sort of bots where there’s someone in like Bangladesh or something. It’s some person in Bangladesh who’s like follow who has like, who doesn’t actually post content but just follows like 500 accounts or whatever. So that, that happens.

But I think the bigger thing is something that you very correctly mentioned which is that certain accounts are. Are platformed more or de. Platform more. And the reason for that fact is that they want to feed you rage bait. So you know, Elon Musk obviously as a. Is a right winger but he, I don’t wouldn’t consider him a right winger but to some extent. But he’s certainly not a Democrat. Right? And certainly not a Democrat. But he was also, he was always a central in history. You know, he was also kind of middle central. The whole country had moved to the extreme.

I was considered a far right nut job. Kind of thing over the last six, five years. I always thought I was kind of in the. I was always in the middle. And now I’m being. Because the whole country fell off a cliff the other direction. They think. They claim that the whole country went right, although there are people going right. Yes, I’m sorry. But during COVID years, the whole country went off the edge of the left. Left. And they were blinded by their. The problem is, is that people are in these. These echo chambers, and those of us who are trying to talk to people all to the side are canceled by both sides.

Well, let’s unpack that, actually. So I just want to have a one note, which is that on Twitter, there was a whole list of accounts that were. Essentially, everything that they post would. Were like, majorly, like up, up gauge so that more people would see them. And one of those accounts was Alexandria Ocasio Cortez. Right. See, that’s my point. But. But she is shown in conservatives too, because. Because. And you know why they do it? It’s not because Elon likes Alexandria Ocasio Cortez. It’s that Twitter knows that she essentially, it’s rage bait for conservatives. Right? So she posts up.

And conversely, someone like Matt Walsh is like rage bait for liberals. Right? Because they say things that are very controversial, that get a lot of people pissed off and that get you more engaged in your platform. Because what. You have to understand that it’s not red or white or blue. Sorry, it’s green. And these guys are trying to make money off of you through keeping you on the platform. But, yeah, let’s unpack the other part. Well, no, I gotta tell you, I had somebody contact me, a priority firm wanting to represent me, but they contacted me in a way that they’re like, okay, they acted like they wanted to interview me and how.

How great I was and come on to my show. And we have all these. We have millions of followers, and we’ll get your name out to people. We just think you’re so great. We want to hear your story. I get on there, and their whole intent was to sell me their PR company and to do PR for me. And their point was, is that they need to manufacture celebrity. They buy subscribers, and nobody can be successful in the media scape unless you buy subscribers. And you need to manufacture celebrity. And I don’t manufacture celebrity. I just.

I do it for real. And my publicist is one of the best. She’s like, Sarah. And we just. And she’s always like, let’s stick to real because that’s what your whole brand is. But these guys just were nailing me and how I’m not going to get anywhere and I’m not going to. I’m always going to be a beautiful B rated person because I won’t manufacture my own celebrity because everyone does it. And they were just like that. It’s like, okay, I guess I’m gonna get beat up by somebody. Well, look, I, I think that’s a, it’s a misleading sales tactic, to be sure.

And it’s never, I find that if you, you can never get a customer, in my opinion as well a business owner by starting them with a misleading. Because even though they’re not incorrect to the way that they’re selling you was, was misleading. I, I will say they said all the celebrities do it, which they probably do. But that is true though. That is true. Because essentially you have to. But, but the way that I look at it is it’s a catalyst. Right? So again, in order to get to what to the next level, whether a company, a candid, a personality, a business.

But it’s all fake. It’s all fake. At what point are we okay with just everything being fake and then saying, yeah, but it’s fake. It’s just the way it is. And, and if you want to be in this environment, you, you just have to do what’s fake and just deal with it. Otherwise you won’t get any fake. I guess my, my only response is that the idea would be you would reach more. The, presumably the idea of this firm is that you reach more people through the idea, but more genuine people through. People won’t even come on, Sarah.

You can’t even get the interviews. And they’re right, they will. Sarah, nobody will even come and do an interview with you unless you have 500,000 subscribers. I’m like, yeah, but I got like 10 times the views than the person that, that account that you claim is 500,000 subscribers. They paid for those fake subscribers. Yeah, but that’s just the way it is. They won’t come onto your show unless you fake it. And so I want people. This is a good, important conversation because I want people to understand what it is that we’re dealing with here. I’m trying to be authentic, right? Yes.

My brand is authenticity. And so I’m being hammered behind the scenes of I don’t get certain people won’t come on my shows because they’d rather be on fake shows that don’t have the real listeners and they would rather have a fake Environment. We are living in a fake environment. And that is part of the reason why our country is a fake freaking hell hole right now. Because nobody cares about authenticity and what it means to be real and true. And lying. This is a form of lying, right? I, I think to, I think to some extent, I think the, the, the, the, the other side of the, the, the coin is basically to say, hey, you need, the goal is you have to.

Again, the word that I would use is catalyst, right? In order to have people see whatever it is that you’re doing. And I mean, you’re using yourself as an example, which is great. But whether it’s a company or anything, so many companies, candidates and causes die in obscurity because no one ever knew about them, right? And I said sometimes you have to, you have to advertise, right? So in a way, I totally understand what you’re saying, but many great businesses would never have been great businesses if they had not advertised, right? Apple makes. I don’t think advertising and sharing what it is you do for.

I taught marketing is paying to use someone else’s. I taught marketing. There’s a difference between marketing and advertising your product versus lying to people about what you are. There’s a. Right. I, I agree, but I think the difference, I, I completely agree with that part of it, right? So the lying, I, I can, I condemn, right? But I would argue. But you lie through your context and through what it is that you claim. Like if I have, if I’m saying I have a million subscribers and I know that half of them are bots and they’re not real, if I’m telling people who are coming on my show and paying to do advertising because these people pay for this stuff, then, then I’m lying.

I’m committing a form of fraud, right? I put it to you this way, right? I would argue that what we do, because talking about crowds on demand for just a second is what we do is put a business, a cause, a candidate company in the best context, right? And in some cases it’s not. In some cases we disclose that people are being paid. In some cases it’s unnecessary, right? I mean, disclose it. Since if we’re doing a PR stunt for a business outside of a trade show, everyone knows that the participants doing the PR stunt are paid, right? It’s not like, it’s not like people think that those people wouldn’t be paid.

And I think if you see a protest, you should assume people have some incentive to be at the protest personally. But I would like it good for people to hear, though, it’s important. And different people have different ethics. But keep going. But I would liken it more, Sarah, to putting on makeup. Right? I mean, I don’t, I don’t put on makeup, but I, I take a shower typically in the morning, and I typically, I put on face moisturizer. So that. Why is that? Because my. I’m ashamed of my face? No, it’s because I put on face moisturizer because I want to show the best version of myself.

Right. You know, you put. Probably put on makeup, you know, in a classy way, of course, but you put on makeup because you want to show the best version of yourself. Is that misleading people? Because people aren’t seeing the quote unquote, real you? I would argue the version of you with makeup is the real you. It’s the real you in the best context. So that’s what I think is what we do. It’s more like putting on makeup, not lines you can cross. Right. Like the people who are trying to manufacture celebrity. Because that’s, you know, Sarah, you’re not going to get anywhere unless you manufacture celebrity.

Right. And I can’t comment on whatever this company has said or don’t. Said. Didn’t Said to say to do, but I would say that just, Just my own work. I. We don’t engage in misleading. We have. We’re trying to, we’re trying to create the best context to get attention for somebody. Right. We’re. We’re not looking to mislead, but we are looking. Like I said, my context is, hey, we’re. We’re putting you in the shower and getting, Putting makeup on. You know what I mean? So that you’re looking your best. No, I get, I get that and I get actually what you’re doing.

So I’m, I’m just having a conversation about this. I think there’s red lines that you go from. You go from marketing something and creating this support, drumming up support into creating a fake illusion. And that fake illusion. People are herd animals. And so you’re tapping into the herd animal instincts of people, right? Yes, but people need to be conscious of what they’re being tapped into in the herd animal. Everybody is into this, so you need to be, too. And if you’re not into this, you’re not cool. You are. And so that is tapping in. That’s manipulation to some degree.

I know marketing is manipulated, but there’s a point where we, we have to be more aware of when it is that we’re manipulating people. And when it is that you’re just doing marketing and I don’t, I guess I’m just throwing that out there. I don’t, I, I’m not. I have to think about it more and where are we creating the right context? Because so like actually you, you give a good example and I completely agree that people are hurt animals and a lot of what we do and all of advertising is, is playing into that, that right.

And so if you go to a, a restaurant and you and the restaurant is totally empty, right. It’s 7:30 dinner to prime dinner hour on a Friday night and you’re like oh maybe I’m gonna check out this restaurant and it’s empty. What do you do? Right. You, you might actually reconsider going there. Even if, even if you read the menu and it looks good. That’s why people put together events to get, to get some excitement around it. But the event and that, but it’s different than paying people to go there. I suppose you could go ahead concept of your, your, your.

What are you doing to get the people there? You’re hosting an event, you’re providing people free food, you’re having a band. Right? All of those things are ways of compensating people. So yes, maybe the people aren’t compensated a couple hundred bucks, but if they’re getting free drinks, free food, a band, entertainment, a night of Entertainment, you’re getting 200 bucks in a different way. Right? So that’s, that’s, that is, that’s different. They’re getting something for coming there in a different way. I guess you can look at it that way. I look at it when I, when I think about what honest ethical marketing is, is an advertising is.

I’m sharing my product with people that I think is really beneficial for people. If we can find the person out there who also believes it’s beneficial, then it’s a win win anytime there’s win wins in all direction. Now we’re talking about an ethical advertising platform where we’re sharing products that people out there need to learn about people. Some people think that all advertising is evil and I’m totally against that because if you don’t know about things then you might not be making the best decisions for your family because you don’t even know know about it. So I’m not an anti advertiser.

I’m just saying that there’s some ethical lines that people need to think about here, especially when it comes to online when they’re creating complete fake environments. I completely agree. So, and I think it’s incumbent on people to kind of think about that. So is the hot girl drinking seltzer, is that a misleading advertisement? Right. So like if you kind of want to say, hey, your marketing of the peptides, right, where you’re saying, hey, I’ve used this product myself and it’s worked for me, so now I’m going to share it with you because I use it myself, right.

I would really believe in it. It’s like, yeah, I would say that’s very, that’s, that’s, there’s no qualms about that. Right. But, but now you have this. Now of course you can have like a completely misleading ad that says, you know, that either like lie about the success or, or mislead about for sure. Now that’s where you cross the ethical line because they’re not saying if you buy the seltzer, you’re going to have the bikini girl. But the implication is of the herd mentality. It’s showing people drinking the seltzer and partying it up on the beach, you know, in a way that actually just because I buy a pack of seltzer does not invite me to a bikini party on the beach.

Right. It doesn’t let me. Well, the famous, the famous. And this is where the not season celebrity endorsements. Well, celebrity, hold on a second. The, the, the tobacco. What they did to the women in the 20s. If you smoke, then you become independent and you’re tapped into the woman’s movement of smoking. Now that caused a lot of deaths, right? That caused. A lot of people died because of that. But the Nazis learned from them too, on how propaganda works. Marketing has learned a lot from the Nazis. Believe it or not, the Nazis did a lot of things that people learned from marketing.

And, and people don’t realize that political movements are really a marketing campaign. That’s why I call myself business Game changers. Everything kind of comes down to business. And people don’t realize that business is involved in literally everything that is completely right. And it goes back to the point I made earlier, Sarah, which is people should know that wherever they are, they’re being sold. Now that’s not a bad thing, right? When you’re selling your. I use this example, sharing. I kind of think you’re sharing ever sharing a product information that’s not necessarily, but being sold, I think that advertising has a, it has a bad code.

You’re being sold. Now they, if they feel like, hey, I, I, I’m already at the weight I want to be at or maybe I have a Different strategy I want to use, that’s fine too. Right. You’re being sold now. That’s not a bad thing. So I think that. Well, I guess what I would say is that people should understand that candidates, media companies, they’re all trying to sell you on something, but that’s not necessarily a bad thing. It is interesting you raised this sort of historical point of view. The fact that the Nazis, you know, through their kind of, of course, evil ways, kind of were at the forefront of certain marketing tactics because essentially they use kind of technology through their la.

At the top of the technology at the time to, to sort of perpetrate evil in, in a way. And one of the ways that. Actually, I believe this was the, the propagandist Gabels said if you, you just need to keep saying the lie and over and over and over again and people will believe it. Right. And I believe that’s. That’s generally attributed to Goebbels. I, I don’t, I really. Well, I don’t know. It. Some people argue that he wasn’t the one that first came on up with it, but, but there’s. He implemented it. Yeah. And there was Lenny, who was one of the chief propagandists, who also made the videos and everything for, for the Nazi regime.

Right. But, but basically the. Regardless of who it was that came up with it, this concept of if you keep reinforcing something, even if it’s untrue, people will begin to believe it is something that. Whether, even though it’s been done, it was done before the Nazis, it was, they, they spelled it out in that manner. And it is something that advertisers, candidates, everybody kind of attempts to do sometimes. And, and I, we. I would never be part of kind of perpetrating a lie. I would put it that way. Yeah. I just, I think that the ethics behind this and the way the Internet of just the fake environment everywhere, I think creates a veil over society that if you’re not fake, you can’t get anywhere.

And that in and of itself corrodes the soul of our environment. Because in order to. I’ve always taught my kids and I always believe the best way to achieve is to be authentic, to be true, to work hard, to work hard to have merit. Right. Yes. And, but we’re teaching the opposite of that. When the people who are successful, the ones who buy their way and they fake their way and they’re. And, and so I, I’m being told, Sarah, unless you fake yourself, fake it, you won’t make it. And I think that that, that goes against everything that I believe of how you.

Now, that doesn’t mean I don’t believe in marketing. I’m marketing my product, I’m marketing and stuff, but that’s, that’s what the Internet is today. And I think it’s destroying our fabric of our culture. I think it’s the essence of why the fakery is the essence of why things are. Why kids are the mental health crisis. People don’t. When you have things that are authentic and real, you have community. You have so many other things. But the fact that these. The environment so fake is why is this the nut of this health crisis? People don’t want to spend the time helping and nurturing others because it’s not where the rewards are.

The rewards are being fake and that is destroying us. The, the rewards are not are posting and flexing on social media rather than actually focusing on your community. Now, I have agreements and disagreements with Tucker Carlson, but one of the things that I think he says that it’s actually the most correct of anything I’ve ever heard him say is that you have to start inward and go out. If your family is not okay, don’t be worrying about the rest of the world. If your friends are not. Once you have your family, then focused on your extended family and your friends.

But that’s easy for somebody to say in his position. I’m glad he’s saying that. And I don’t. You also can get paid. Andrew Tate is, is chirping and re saying things that are real things of wisdom. But he’s also known if you listen to some of the stuff he said, he’s one of the ugliest people his, his words and his soul. I hope he. He grows in his soul because some of the ugliest things I’ve ever heard come out of another human being. But yet he’s able to read some of these wise people and regurgitate what they’re saying in context of him looking like this, I don’t know, really famous, important person.

So you can regurgitate really good things and try to fake into being somebody that’s important. I guess my point is not, you know what I’m saying. I’m not taking a position on Tucker. I’m. I’m merely. I’m not bashing good advice. That’s a good advice. I’m just saying that’s good advice because I think part of it is social media encourages us to think about. About broader political issues, social issues, when in fact our focus should be how is my family doing? How are my kids doing? How are my, how is my spouse doing? How is my, my parents doing? Right.

And right. So, so I was actually kind of agreeing with you, Sarah, in saying I do think social media rewards all of these things of focusing on people you don’t know and trying to get there. I mean, it’s why I really don’t do a lot of social media. It’s because all of social media is about caring about what random people on the Internet think who you’ve never met and probably won’t ever meet, as opposed to distracting you from saying, how am I talking about what’s going on in Haiti on social media when my mom is sitting alone at home lonely? Right.

How am I talking about what’s happening in Minneapolis? You know, some racist thing in Minneapolis when my friend is depressed. Right. Do you see what I’m saying? No, I do. Seriously. That’s the essence of what I’m talking about. Talking about China, they want their, the kids, when asked what they want to be, they want to be scientists and astronauts and engineers and things, they want to make a difference. Right. In our society. You know what the kids want to be here. Influencers. Influencers. They want to be online and be pretty, be macho, be, be a fake.

They want to be fake. Yeah, yeah, it’s true. That’s my point. And so we have this soul crushing environment that we’re creating and, and people are saying, well, that’s what it has to be. And we have to say no. The adults in the room have to come back and say no, this is not good enough. I support social media bans for anyone under 18. I honestly support banning social media outright, to tell you the truth, but I think that probably wouldn’t be constitutional. No, I’m a libertarian leaning person, I’m not an anarchist, but so I’m like, okay, well, social media.

But I just want people to understand fraud. Fraud is fraud. I mean, I don’t, I completely agree with that. Society doesn’t work if you’re committing fraud. And it’s okay. People need to focus. And what, that’s, that’s kind of my point. I think what you and I are 100% in agreement on is this, this concept that if you’re not focused on your community, whatever that community is, your family, your friends, your neighbors, whoever it is, whatever you define your community as, social media serves as a distraction because you’re, you’re spending so much of your time and mental energy placating people who don’t know you don’t care about you.

Right? And it’s like, oh my God, I got 5, 000 likes on my post where I call, where I really own the libs or I, I don’t called out the Trump supporters when that is not going to buy you fulfillment. What ultimately will make you fulfilled is, is in your personal life. Is, is not on the ultimate expert on that. But is, is to have is focus on social media once you have your own house in order. I guess I would put it that way. Yeah. I mean, I think that’s important. And I also think that everybody needs to take a step back and say, what are we supporting? Are we supporting things that are authentic and true? And what kind of society and culture do we want? Do we want to find this authentic and true? I think that’s, I think that is really the, the, the question.

Because I mean the one, the one part I don’t 100 agree with you on, I agree that that’s okay. That’s why we’re having this conversation. So, so I, I, because I, I like to understand a few things. So one of the things that I agree with you on is, of course there’s higher levels of anxiety among kids these days and adults than, than there was before. If you, I mean, before, let’s just say like 50s, 60s or whatever. Because in the 50s, 60s, you had a path in front of you. It was like, you do this, you do this, you do this.

Now, there was existential angst of that. I mean, there were very high rates of women taking antidepressant drugs in that era, in fairness, because there was this sense of ennui that we, what we want, Sarah, is three items on the menu. What we have today is we have 50 items on the menu. What we had in the 60s was one item on the menu, right? When you go to a restaurant, what I want to see is pasta, you know, beef, chicken, pork, right? And I can choose, But I don’t. When there’s 20 items, 30 items on the menu, which is what we are at today, there’s just too much choice and there’s not enough direction.

That’s what makes people anxious. Whereas in the old days, we are one choice. You do this, you do this, you do this, which is also not ideal. The other challenges that were, I think where I maybe don’t 100% agree with you, is that the lack of authenticity is some sort of new thing. I mean, if anything, back in the 60s, humans have changed. That’s, that’s what you’re saying. But I think if you look at like where. What was society like? I mean we’re, neither of us are. I’m 34. I don’t know how old you are, but neither of us are.

Are old enough to remember what things were like in the 60s. But basically our entertainment industry was what the studio executives decided it would be. If you didn’t sleep with the Harvey Weinstein of that time, you would. No one would ever have heard of you. There was. Especially for women. Yeah. That. You’re absolutely right that I think it’s better today. I’m not. I don’t think that it’s good to have less choices. I think there’s many choices as we can have. I just would like people to wisen up and realize what, what is fake and not real and not support that.

I just don’t think that that supporting a fake environment is healthy now. Our kids are really, really struggling because of these fake environments. Girls are on antidepressants at the highest levels they’ve ever been, which could also be because of food in the environment and everything else. Boys aren’t going on antidepressants as much, but they’re suffering in silence. Suicide rates are the highest they’ve ever been. We, we are really struggling. And I, I think this is, you know, having a fakeness, having people thrive when we connect and we’re authentic and when I say authentic, we, we say what we mean and we do what we mean.

We walk our talk and I 100% not sure if we’re doing that right now. I 100% agree. And you’re never going to be able to be your authentic self in 100% of your life. Right. In the sense of, hey, if you have a job, you have to be who your boss wants you to be at that job. Right. And, but so, so you’re never going to. You can’t nest. And ideally if you were, if you know, you can get a job that allows you to be more of your authentic self than not. Right. Hopefully. Right. Not all.

You have to be professional. You have to have a higher emotional IQ to know when you, you. It makes it matters. And you need to be accepting of others and things. So it’s probably more the EQ that you’re talking about here, but you can still do a job that’s authentic to you. I agree. I agree. But I think the way, the way that I look at it is people should, I think people should do. Should social media detox maybe. I’m going to advocate this. Like I honestly think people should really. Social media detox. If you’re spending.

I guess my. If you’re spending less than 30 minutes a day on social media, then no need. But if you’re spending more than 30 minutes a day on social media, you need a social media detox because it is likely really messing with you. I agree with you 100%. So. Yeah. Well, thank you. First of all, I hope this didn’t persuade you not to keep doing media. I think it’s important that you’re out there. I think it’s great that you’re sharing what you’re doing. And I think these kind of conversations are important. I mean, they’re super important to have.

I don’t. I understand the marketing and what you’re trying to do and what you do. I’m not a big fan of paying people to protest, but I understand that that business exists. I think that the business exists even more. What you alluded to of not more, but also where people are paid to riot and to do destruction and to create a color revolution, which is. And that I condemn and disassociate from completely because that was a paid fake situation, too. The color revolutions that we’re seeing around the world are often fueled by kind of what your company does, except maybe by other companies because you refuse to do it.

But that’s what they do. Yeah. I mean, well, I will put it this way. I think that the. The challenge is that. That there are. And I’m not going to speak about stuff in other countries because I think, honestly, I’m an American patriot and I support what the CIA has done in a lot of places to actually make those places better. So I’m not. Wouldn’t. If you did more research. But. Yes, but we’ll. We’ll leave that for a different episode. But within this country, I would never do anything like that and have no interest in it.

And, and we don’t work on those sort of things abroad either. But. But I don’t. I won’t condemn historically what the United States has done. You know, in specific instances. I could. But. But I won’t. I wouldn’t kind of cast it all in a. In a wide brush, but what I would say is that there are shady actors who are doing. Who are getting paid to do shady things. And like I said, the number one reason I come on these podcasts is so that people know that that’s not me. You know what I mean? But I broadly.

Good. That’s admirable. That’s good. I broadly enjoy the other part of this conversation, which has gone into some very interesting territory, but I have to share because of. You told me to be authentic and transparent. The number one reason I go on media is so that people can see is so that I could say from the hills, what you see of people being violent or disruptive, that’s not us. We only engage in peaceful advocacy. Now, the ethical discussion we obviously got into, and that was really interesting, but at least for people to know, hey, we don’t do this.

This other stuff is important. So I, I would like to be transparent about my motives, even though, of course, I enjoyed the whole discussion. Well, excellent. Well, thank you for joining the program. Thanks for being a trooper and having these conversations. I mean, that’s what it’s about. That’s. So. Thank you for coming on. I couldn’t. I couldn’t do the show justice without, you know, asking you some harder questions and pushing back. In fact, my listeners would destroy me. And they should, they should. They should have. And, and if your listeners come have a ton of questions, I’ll come back and I’ll do listener questions.

Honestly, I’m. There’s very, very few questions that would offend me. So I, I love that you asked hard questions because they’re, they’re good questions and they merit examination. Well, good. Well, thank you so much, friend. Where can people find and learn more about you and your company? Crowdsondemand.com www.crowdsonman.com if you want to follow me on Twitter slash X, it’s at CEO Adam Swart. But I did say I don’t do social media a lot, so I, I don’t. I’m not, like, super active on there, but I do sometimes respond to people who message me, so feel free to hit me up there.

Okay, excellent. Thank you so much for joining the program. Thanks, Sarah. Have a good one.
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