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Summary
➡ The article discusses a platform that provides local news across the United States, aiming to replace traditional media. The platform is driven by citizen journalism and allows the public to interact and contribute to the narrative. It also offers a monetization model for news reporters and a self-service ad platform for local businesses. The platform’s future is seen as a blend between a social media giant and a news giant, with the potential to become the next mainstream media.
➡ The news organization, Nico Ventures, is raising funds from the public to maintain its independence and avoid influence from large institutions. They are selling a small percentage of the company at a $20 million valuation, with plans to increase the valuation to $100 million in the next round. The company operates YourNews.com, a platform that allows independent journalists to publish news without corporate censorship. They aim to expand their user base and provide a platform for diverse opinions, countering the decline of traditional media and the rise of fake news.
➡ This text talks about a platform that allows ordinary people to become journalists and report news in real time. The platform doesn’t fact-check but relies on the credibility of the reporter. It also offers an investment opportunity for the public, aiming to keep the media in the hands of the people rather than large institutions. The goal is to decentralize and democratize news reporting, replacing traditional media with a platform that combines audio, video, and print.
Transcript
I’m really excited to bring Mr. Anthony back on the show. There’s been progress and expansion made with your news that I think is going to be worth talking about. Mr. Anthony, I appreciate you coming on. Thank you for coming back to Q News Patriot. Hey, thanks for having me, SD I appreciate it as well. Good to be here. Well, I got to say, you know, when we first connected over your news, I was just fascinated by the concept of it because you’ve got this alternative information ecosystem that we’ve seen arise really since the beginning of the first Trump presidency, when we saw basically what amounted to a mainstream media coup across the entirety of the Western world against the newly elected president.
And I think that shook a lot of people out of a stupor and began to make them question, you know, where am I getting my information? You know, is my information accurate? Is it truthful? Is it being skewed in a particular way? And over these last many years, that’s led us to, you know, essentially the point where the mainstream media is really beginning to die. I think you’ve got a lot of podcasts nowadays that are, you know, pulling ratings far superior to CNN PrimeTime. You know, seven, eight, ten years ago that would have been an impossibility.
So, you know, your news, I think, is a really interesting, you know, blend of that because in addition to the podcast and the video content and the, you know, the citizen update, short form videos and things like that, your news is also focused on local and textual. And I want to get into that today. But for the audience out there that is maybe hearing this for the first time or is not familiar with your news, do you mind to give us a quick rundown again of what that project is and how it came about? Of course.
So your news is a hyper local news content distribution platform. Our website would look like any daily news website. It’s just that we’re local in every city in the United States. So what we have is Scale. News organizations by their nature are aggregators. And what I mean by that is people that have news in a local community will send a press release to the media in that market, which is radio, TV and print. So if you’re a non profit like a church and you’re having a bake sale, somebody from the church sends a PSA or a press release to the news outlets in that market.
News organizations aggregate that information and then they decide what they’re going to error publish. So what we are is an aggregator of the identical content. We just have the ability to print it all because there’s no cost and we can organize it by subject and geography. So what I mean by that is all news is either going to be city, county, market, state, regional or national. So we could take a story like somebody’s little league game and publish it to a specific city. In the sports section, the high school football game, which is still sports news, gets distributed to the market, which are defined by television DMAs.
Obviously the Monday Night football game is national news. So it’s how we distribute information that it and it all tails down to the hyper local. So what makes us unique is the ability to publish local news which could be drilled down to one city specific. Very fascinating. I’m going to bring up the website for your news here in just a second so I can show the audience about this. But you know, I want to talk a little bit about the expansion of this project, Sam, we were on together, I mean, not even 120 days ago, and at the time you were averaging about 150 to 175 independent local citizen journalist submissions per day that you were having to collate through and ensure there wasn’t a lot of garbage in the fray.
And that has since expanded to close to 500 per day. And that’s a meteoric level in growth and in appeal at that public level. What do you think has caused that in the last 120 days? Well, it’s because these people have nowhere to go. So just for the audience on LinkedIn Navigator, there’s almost 500,000 people that call themselves freelance journalists. These are people that were part of the downsizing of the legacy media. So, you know, once you lose your job, you know, then they go off as freelance looking for work. And so what I do is I market to these content creators, letting them know about our platform.
And, and I have a small budget I work with. And so, you know, we now currently have just maybe about 5,100 content creators on our platform that are providing local News all over the United States. And so it’s not like they write it every. Some people submit something once a week, some people submit four or five stories a day. It just depends on the content creator. But now our, our average content coming in has got to be four or five hundred stories a day. So by the end of the year, I want to get this to around 8 or 10,000 people.
So all of a sudden now you’re basically double your intake of content. All of this content is all news reporting that’s done by the people. So what we are is a free speech platform, uncensored platform. So there’s no, there’s no corporation that’s going to be telling them what they can do and what they can’t do. That’s fantastic. And I’m showing the audience here the ability to drill down. You know, you have national news categories across all areas of interest. Business, science, opinion, politics, racing, sports. Sports are subdivided. Go to auto racing. Go to auto racing. So here’s a perfect example.
You know, the content creators are very broad. So that first story you see there, what does it say? Cusick Motorsports. Is that what it is? Cusic Motorsports? Yes. Yeah, so just open that one or this one. It doesn’t matter. So this content creator lives in Indianapolis and all he does is Formula one news and he has a Formula one podcast. He does too. So if you scroll down a little bit, you’ll see right below the title, Cusick Motorsports Indy nxt. See his name? Derek Vance right there. Click this name. He produces probably three stories a day that are all Formula one auto racing.
This is his author page. You look at the, where the URL is, it’ll say, author Derek Vance. All of this content is all his content that he submitted to me. It’s kind of like your rumble page or your YouTube page or your locals page. So this is his page that has everything. But what happens is all the stuff he does is national news. So anywhere in the United States, the last story in becomes the headline story. So he’s produced a couple of articles, I think, today. Right. So as this content comes in, if it doesn’t matter if you were in Minneapolis or if you were in Miami or if you were in Alaska, the lead story in auto racing is the last submission, which is his.
But this comes from somebody that’s all he does is auto racing news. And there’s probably not a chance in hell he’s ever going to get on espn. Right, Right. So, you know, so we provide a platform for news and information to be distributed, but it doesn’t have to be strictly political. It could be the high school football game. Right. Well, and it’s interesting, you have classifieds here. You have multimedia here with the classified. Sam, I’m just curious about that. Classifieds is, is sort of an ode in a lot of ways, I think, to the newsprint business, right? That’s.
That goes back quite a number of decades here in the United States in its current form. How much of the content coming to your news, just as a random, you know, aside here falls into the classifieds advertising arena? Probably not a lot. One of the things I plan on doing with the classified section because remember, you got websites like Craigslist that have taken all that business. So one of the things I plan on doing, like, you know, we have a, do me a favor, I’ll show you. Go to. Go to the top and click change your location and go to 33410, I think it’s, it’s in Palm Beach County.
33 Palm Beach Gardens, I think. So mouse over the classifieds as long as you’re here. Yeah, Classifieds. And go to real estate sales. So this is somebody locally here that if you scroll down, you’ll see a bunch of content for sale, just listed. It’s company that, you know, uses us and markets their stuff, you know, for broader distribution. But there’s a company called List Hub and what they do is they provide the MLS listings across the country to Zillow and realtor.com I think realtor bought List Hub. So eventually the plan here with Classifieds is there’s companies out there, not like Monster, but other places that are aggregators of jobs where you can, that localize them so you could get direct feeds coming in, you know, for employment.
You could have all the, the classifieds for all the job listing or I’m sorry, all the real estate listings across the United States. It’s just a feed. Right. So ultimate, as we start expanding and scaling this across the United States, these are just verticals to me, the real content. Like in this market here, if you go to local edition top stories, you’re right at the top there. Yeah, local top stories. Just straight down top story. So this, this is going to be the Palm beach county market. So you’re going to be seeing completely different news. So there’s a Martin county deputies investigating Palm City bank robbery.
Right. And all of this is local news for the Palm beach county market. And then some could be city specific, but I wouldn’t even be able to tell you how to find it, okay, you’d have to know the city that it comes in. But we get this type of content coming in all over the United States. This is all citizen journalism driven. And the cool part about the, where you know the, the, the era in which we’re living in is, is you know, we’ve had basically state controlled media SG for God knows how long. Right. And so all of that is going away.
The legacy media is not going to survive and you could believe it’s because they’re lying, but the reality is it’s everything’s moving to platforms and all the people are on platforms and the younger generation doesn’t watch cable news or listen to radio on the dial. All the information they get is on, is on their phones and they get everything on demand. So you know, the platforms are, which carry this and doesn’t matter if it’s Instagram or if it’s, you know, if it’s rumble or if it’s, you know, what’s the other one? The TikTok. Right. So all the money is moving to the platforms where all the people are.
So what we are is a platform and we have the ability to do local news all over the United States. Remember, it’s all about scale SG. So there’s literally 20,000 cities in the United States. There’s something like 3100 counties or something like that. So if we were to only have five people a city, that’s 100,000 news reporters. And you’re going to need a lot more. You saw the different categories, right? You could have some people that are, you know, reporting on auto racing. You could have some people that are reporting on health related stuff. You could have some people that do political stuff.
You could have some people that, you know, do the hard news, the bank robbery, the car crash. You get people do high school sports, which there’s many different sports. So this is extremely broad. I, I looked up, I think in Maricopa county there was like 80 high schools or something like that. And so each high school probably has four or five different sports that are being played. Well, you, you know, on the weekends when they’re playing these things, you can’t have one guy cover everything. So you’re going to need four or five independent news, you know, news reporters, times 80 schools, right? You see the scale for, for just the one county.
I mean it’s a big county. But that’s the whole point of this is, is, you know, the independent news reporting by city and some of the content coming in can be distributed to a county or a market or whatever it’s relevant to, it doesn’t really matter. This is where it’s all going. So what I see is the future of news will be a, you know, an online platform, hyperlocal news platform with a social component where the public can interact and contribute to the narrative. Along with a monetization model for news reporters where they can share in the ad revenue and a self service ad platform where, you know, a local business owner could buy an ad and target it to any zip code in the United States right around a specific type of content.
So what I just described to you is already being done on other platforms. Nobody does it around news. So this, at the end of the day, what we do will become the next mainstream media. It seems like it’s really a blend between a social media giant and a news giant. Is that a fair characterization? Yes. And so Sarah Westall and I have this conversation because she asked me, she goes, are you a tech company? And I go, no, we’re not a tech company. But she even says at some point you’re going to become a tech company.
And I do agree with that. What we are right now is a platform. And as you expand and grow and you build your user base like we had this conversation, remember, there’s 500,000 people that are out of work on LinkedIn in just the United States. There’s almost 200,000 students on LinkedIn that are, that have nowhere to go. And I talk to them all the time. And you know, last week I talked to two young girls who have been out of school for a year and a half. They haven’t even got a job yet. Nobody’s hiring. It’s impossible for these kids to get a job.
So this is where I’m saying, you know, rumble YouTube. I don’t know if you were ever on YouTube, but you know, YouTube started in 2005 and they didn’t turn on the rev, the revenue model or the monetization model till later. Right. It was just a place where you could become a broadcaster. And then the cream rose to the top. Eventually they turned on the, you know, the monetization model. So our platform works exactly like YouTube works, where content creators are going to get paid based on how many people read their content or view it because it’s audio, video and print.
So if you’re producing content that nobody has an interest in, kind of like on YouTube, you’re not going to make as much money as somebody who is producing content that’s compelling. Right? Meritorious. It’s a meritorious process completely. So, you know, the marketplace is going to decide not Sam, we just provide a platform. Anybody could go to YouTube today and create an account. Anybody could go to Rumble. Doesn’t mean you’re going to make it. Doesn’t mean people are going to like your stuff. So the marketplace is going to decide whether you make it or not. Fantastic. And that leads me into my next question, which takes us to the business side of things.
As I understand that your news is all privately funded, at least for the moment. There have been, there’s been at least one round of fundraising to really get the public involved and have everyone have a little bit of piece of the pie, if I, if I’m to understand it correctly. How has that process gone since last week connected? Well, the last week connected, it probably picked up. We’re about a third of the way there on our capital round. This is a small round that we’re doing. So it’s definitely gotten legs. The last couple of weeks I haven’t been doing a lot of shows.
The last few weeks I’ve been focused on content creators. So what I will tell you is the amount of content creators we have today is far exceeds when I was with you three months ago. I know this for a fact because all this content coming in is like, wow. You know, we get. So I see all this news before anybody else is even hearing about it. That’s the cool part. But the, the, the reason we’re, we’re doing, just for your audience, we’re doing something called an equity crowdfund, which is when you’re a company and you’re doing, you’re not public, you have to do something called a private placement.
Well, a private placement you can only sell to accredited investors. And for the people that don’t know what that is, you have to have a specific net worth, which basically it’s 1% of the population that can actually participate in this. That’s why most of you have never got a call from Silicon Valley saying, hey, do you want to invest in Facebook or Amazon? Did you get that call SG from anyone from Silicon Valley? Probably not. Right? So there’s a way to do it with a private placement. They call it an equity crowdfund, which is still done through a brokerage firm.
So you’re still selling stock, but it allows everybody to participate. But there’s still rules and regulations. You can only make a specific size investment and it’s all based on your income. If you don’t want to give your income, then it considers you at the lowest level And I think the most you could put in is a couple of grand or something like that. But we decided rather than bring in institutional money at this stage, it would be better. If you’re a news organization that’s supposed to be by the people, for the people, then it really needs to be funded by the people.
So what I’m doing is I’m raising capital specifically from the people because I want the people to own it. We’re doing a small round of funding which is a million two on this round, followed up by a bigger one which is going to be, and this is it, in Nico Ventures, it’ll be followed up by a five million dollar round. But this valuation, this is what I want the people to understand. We valued the company at 20 million. Okay. And we’re selling about 5 or 6% of the company at $20 million valuation, total of 1.2 million.
The second round I’m going to do is going to be five times the money. So we’re raising the valuation to a hundred million. And so the people who get in on this round immediately, whether you put in 200 or 2,000, you’re up five times on the next round. Now, as we start bringing in the next round of funding, that’s going to bring us to the bigger level where we take it to an ipo. And I’ve already got that established and in place. That’s going to be done through a brokerage firm for everybody, I just want to let you know.
And that’s going to be the valuation on that one is going to be based on my user base, which you and I discuss. Sg, because that’s that there’s an ultimate value to our digital property and it’s based on your user base. The more users you have, the bigger the value is. Absolutely. And I find that really interesting. You were talking about a massive expansion in user base since the last time that we were on. Do you all have an estimated number or a good idea of the number of content creators and users currently active on your news? Yeah, we have 5,000, 100 of them.
I’m going to get that to hopefully 10,000 by the end of the year. If I’m wrong, it’ll be 8 or 9,000. It’ll be up there in the next 24 months. I want to get it to around 50,000. And you haven’t even begun. Remember, there’s 20,000 cities, so you get basically two people a city, right? Yeah. So you could, you could handle a million people on this thing all day long. That’s Just for the United States. I want to play this campaign video for the audience out there because I think it encapsulates very succinctly and very nicely the, you know, the upshot of what this is about and why it’s a significant deal.
You know, you mentioned prior to us getting on the call today, and you mentioned this last time also, the mainstream media is essentially a dying organism and it’s going to die on the vine and something is going to replace it. And really that something or some things should be, we the people focused and should have the capability of scaling, adapting and expanding and, you know, becoming a part. Integrating, I guess is the best way to say it, with this new information landscape that we’ve built. And I think your news actually has a really good chance of being one of the behemoths to come out on top because it has the ability to connect the content creators, albeit a little bit indirectly, but it has such a broad public appeal and public access.
So with that, I want to play this video and just let the audience out there get an idea of where your news is going. Ladies and gentlemen, my name is Sam Anthony and I have the honor of serving as president of Nico Ventures. It is with great appreciation that I address you today, extending my sincere gratitude for your interest and time in exploring this opportunity. Alongside us at NICO ventures, we operate YourNews.com a news content distribution platform that is planning on redefining local news across every city in the United States States. This platform gives independent journalists the ability to publish and distribute news freely without corporate censorship, bias or propaganda.
As we delve into the modern day media landscape, it’s evident that we are witnessing a monumental shift. The decline of traditional media such as newspapers, radio and television has ushered in a new era where all generations are seeking information online for both national and local news. The significance of independent news as the backbone of a free society cannot be overstated. Its absence threatens the very fabric of our democracy. The proliferation of fake news further exacerbates the challenges faced by the media industry. Instances of disinformation and manipulation serve as a testament to the erosion of trust in the legacy media, compounded by an apparent governmental influence that skews narratives.
This era of centralized media, dominated by a handful of corporations and hedge funds, marks a significant departure from the days when local media thrived on independence and objectivity. The widespread control and uniformity in news presentation highlight the urgent need for decentralization and authenticity in newsroom reporting. Censorship by tech giants, such as the case with the New York Post and ABC’s Amy Robach stifled attempt to report on Jeffrey Epstein underscores the critical need for a platform where freedom of press prevails and diverse opinions are not just allowed, but encouraged. At NICO Ventures, we believe in a free press, a commitment to allowing the public to form their own conclusions free from political bias.
At your news, we stand firm in our commitment to a free and unbiased press. Our mission is to empower voices from all spectrums, fostering a platform where diverse perspectives are not just tolerated, but encouraged. With over 470,000 freelance journalists and countless podcasters seeking avenues for their content, we aim to redefine the media landscape by providing a home for for independent journalism and storytelling as we seek to expand and solidify our infrastructure. We didn’t want to raise capital from hedge funds or billionaires. We have chosen the harder path of raising capital from people just like you to ensure that NICO Ventures remains by the people, for the people.
This strategic choice is designed to avoid the pitfalls that have compromised media integrity in the past. We envision a future where your news is not just a platform, but a movement owned and shaped by the community it serves. As we conclude, I extend a heartfelt invitation to be part of this noble endeavor. For those interested in making a difference, please consider investing in our business. Your support and investment can fuel a paradigm shift in news distribution, one that champions truth. Should you have any inquiries, feel free to reach out directly to me@samyournews.com thank you. Very powerful indeed.
And I think that really encapsulates, you know, what we’re doing here. I want to highlight for the audience very quickly that there is a 200 minimum investment if they want to get on with NICO Ventures and donate to that cause. That’s not a high ask at all. As a matter of fact, that might be one of the lowest minimum investments I’ve ever seen across, you know, financing and fundraising landscapes. But that takes me to my last question, Sam, which is the simplicity of it and the appeal to the everyday person, the ordinary man and woman. You know, this is a platform that is capable of igniting someone on the citizen journalism pathway.
Literally same day, someone could watch this broadcast and become a journalist themselves in the next 30 minutes afterward. Do you mind to give us a summary of how quick that process is and what it looks like? Of course. So while we’re been on this podcast, I’ve had already had people sign up. I could see them coming in citizen journalist applications. So once I get off, we’ll activate those people and get Them started. So it’s, you know, unless you’re doing it in the middle of the night, it’s pretty instant. So we just take a look, see who you are.
We just want to make sure there’s no red flags. And then, you know, it, it matters not to me your political bias. Okay. To me, I think if you’re going to be a free speech platform, you should allow both sides to be heard. Right? And I’m sure you would agree with that because otherwise how are you going to dialogue if everything’s just one sided? You’re not going to know what the other side has to say. So this is, you know, from the standpoint of becoming a citizen journalist, it’s very simple. You go to the bottom of the page of your news and at the bottom of the page you’ll see something on the, you know, middle of the page it says be a citizen journalist.
You click that, you could do it and it’s going to show you a couple videos you could watch. And then if you scroll down a little bit, there’s an application. So about two more inches down, all you do is click on or fill out the application which is coming up right there. Become a citizen journalist. That comes into us, we activate you, you get instructions on how to use your dashboard. And now you’re an actual journalist. It’s real time news reporting. So when you do submit something, there’s a review process. It’s not for, it’s not for authenticity.
We’re not here to fact check you. As far as I’m concerned, you’re a journalist. The only thing you have is your credibility. The moment you lose that, the public’s going to let us know and you’re off the platform. So this is just to make sure that the content goes to the proper subject in the proper geography because everybody thinks their kids little league game is national news. The second piece is if you scroll down to the bottom again, you could find the invest button and you can make an investment here. And so this is where you can go to.
This is an equity crowdfund issuance. Express is not owned by me, it’s owned by North Capital Partners. So this is a brokerage firm. This is their plat form. So this is, you know, we, it took us about eight months to set this up. You know, this is where you could find out all the information. If you like what you hear, you click that invest now button, create an account and then you could make an investment in the company we’re looking for. The whole purpose of this SG is to keep the institutional players out, especially at this level.
So I’m not interested in working with institutions at this moment. We’re interested in working with the people and distributing this into the people’s hands. So currently we have a little of maybe 320 or 30 shareholders, I guess you could say. The average person has put in about 1200 bucks. You get somebody that puts in 10 grand, somebody that puts in 200. It’s just an average, I think we figured out. But the most important thing is I’m interested in broader distribution of the product. It’s the reason we’re in the mess we’re in today is because the media is controlled by six institutions.
Everybody’s seen the, you know, the, the video with the 50 TVs from. What was it from? What was the name of that company where they were all saying the same. Sinclair, right. Remember, they were saying the same thing at the same time, you know, a threat to our democracy. So at the end of the day, all that stuff’s going away. What’s going to replace it as a platform? A hyperlocal news platform like ours. But this completely decentralizes the news business and democratizes who gets to say it. So when I’m talking about independent news reporting, the way news works today is if you’re an investigative journalist and you’re working on a piece for a year and you’ve got something big that go out to the community, when you bring it to the editor, that editor is going to give it to a content review board.
They can turn it down for whatever reason. Or as like Alex Newman told me, he goes, sam, it gets worse. You, they write your paycheck, which means you work for them. They could change the whole story to be the exact opposite of what you said. There’s nothing you could do about it. So this is going to be real reporting by the people, right? It’s going to be whatever they say goes and that’s what’s going to be run. There’s no gatekeepers here. The only thing reason we approve something is just like I said, to make sure, if it’s a sports story, it goes in sports.
I don’t want to see it in business. And then where does it need to go? Does it need to go to a city, a county, a market, state, regional or national? So that’s the only thing, the only thing we do to this, to the content is just distribute it properly and then they share it on social media. And this is how we get all our traffic. So this is what will replace the legacy media, and we want the people to own it, not the institutions. SG we are truly the media now. No question. No question. So now this is the product that replaces it all.
So you got a combination of audio, video and print. Fantastic. Mr. Anthony, thank you very much for coming back on the show and giving us a quick update on the progress and expansion. This is a very exciting project for the audience out there. If you’d like to learn a little bit more and participate directly in rebuilding the media landscape by and for the people, you can navigate to YourNews.com or see the links in the description box below the video today. This is SG and on. I’ll be back with each and every one of you again soon on the Q News Patriot Rumble Channel.
God bless everyone. Stay safe today. Thanks. Bye bye.
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